Gold Vida Inc., operating as Truly Optimized Coaching
A subsidiary of Stirling Made Inc.
London, Ontario, Canada
Last Updated: April 2026
This Privacy Policy describes how Gold Vida Inc., operating as Truly Optimized Coaching ("Truly Optimized," "we," "us," or "our"), a subsidiary of Stirling Made Inc., collects, uses, discloses, and protects the personal information of individuals ("you" or "your") who visit TrulyOptimized.com, complete our application form, book a consultation, enroll in our coaching programs, or otherwise interact with our services.
By accessing our website or engaging with our services, you agree to the terms of this Privacy Policy.
Truly Optimized Coaching is a whole-person performance coaching company operating under Gold Vida Inc., a subsidiary of Stirling Made Inc., incorporated in Ontario, Canada. Our coaching programs, services, and digital content are delivered under the Truly Optimized brand at TrulyOptimized.com.
We collect personal information in the following ways:
A. Information You Provide Directly
• Full name, email address, and phone number submitted via our application form or booking system
• Instagram handle or other social media identifiers provided during the application process
• Responses to our intake questionnaire, including goals, health history, lifestyle details, and program preferences
• Payment information processed through our secure third-party payment processor (Stripe)
• Communications you send us via email, SMS, or other channels
B. Information Collected Automatically
• Device type, browser type, IP address, and operating system
• Pages visited, time spent on site, and clickstream data
• Referral source (e.g., Facebook, Instagram) via UTM parameters
• Cookies and similar tracking technologies used to improve user experience and measure advertising performance
C. Information from Third Parties
• Appointment data from Calendly or our integrated booking system
• Advertising data from Meta (Facebook/Instagram) via pixel tracking, where applicable
• Payment confirmation data from Stripe
We use the personal information we collect to:
• Deliver and manage our coaching programs and services
• Communicate with you regarding your application, consultation, and program progress
• Send appointment reminders, onboarding materials, and follow-up communications
• Process payments and manage billing
• Personalise your coaching experience based on your goals and intake responses
• Send educational content, program updates, and promotional communications (you may unsubscribe at any time)
• Improve our website, services, and marketing based on usage data and feedback
Comply with legal obligations
When you provide your phone number through our website, application form, or any opt-in form,
you may consent to receive SMS (text) messages from Truly Optimized Coaching / Gold Vida
Inc. SMS communications may include:
• Consultation call appointment reminders and confirmations
• Coaching program check-ins and onboarding messages
• Follow-up messages related to your inquiry or application
• Promotional messages about our coaching programs and offers
• Educational performance content
Message frequency: Message frequency varies. You may receive up to 5-10 SMS messages per week depending on your enrollment status and activity.
Message and data rates may apply. Contact your wireless carrier for details about applicable rates under your plan.
Opt-Out: You may opt out of SMS communications at any time by replying STOP to any message. You will receive a confirmation and will not receive further SMS messages unless you re-subscribe by replying START.
Help: Reply HELP to any message or contact [email protected] for assistance with our SMS program.
Age Requirement: You must be 18 years of age or older to opt in to our SMS program.
WE DO NOT SELL, RENT, SHARE, TRADE, OR TRANSFER YOUR SMS OPT-IN INFORMATION OR PHONE NUMBER TO ANY THIRD PARTY FOR THEIR MARKETING OR PROMOTIONAL PURPOSES.
Your phone number and SMS opt-in consent are collected and used solely by Gold Vida Inc. / Truly Optimized Coaching to communicate with you directly. This information will never be disclosed to, shared with, or sold to any outside party for their own marketing, advertising, or promotional use under any circumstances.
This no-sharing commitment applies specifically and unconditionally to:
• Your mobile phone number
• Your SMS opt-in consent status
• Any information collected in connection with your SMS subscription
The only exceptions to our data sharing policy are:
• Service providers who assist us in delivering our SMS program (such as our SMS
platform provider), who are contractually bound to keep your information confidential and
may not use it for their own purposes
• Where required by applicable law, court order, or regulatory authority
We do not sell your personal information. We may share your information with trusted third parties only as necessary to operate our business, including:
• GoHighLevel (GHL) — our CRM and automation platform
• Calendly — appointment scheduling
• Stripe — payment processing
• Trainerize — fitness program delivery
• Twilio / LC Phone — SMS communications
• Meta (Facebook/Instagram) — advertising and pixel tracking
• Email service providers used for program communications
• Guest coaches, nutritionists, trainers, consultants, or speakers engaged to deliver components of your program, who are bound by confidentiality obligations
We may also disclose your information where required by law, court order, or regulatory authority.
Our website uses cookies and tracking technologies including the Meta Pixel to measure advertising performance and improve user experience. You may disable cookies in your browser settings, though doing so may affect the functionality of our website.
We retain your personal information for as long as is necessary to deliver our services, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer required, we will securely delete or anonymise it.
Depending on your jurisdiction, you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal requirements
• Withdraw consent to marketing communications at any time by clicking 'Unsubscribe' in any email or replying STOP to any SMS
• Lodge a complaint with the applicable data protection authority
To exercise any of these rights, contact us at: [email protected]
Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately.
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.
We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
We may update this Privacy Policy from time to time. The updated version will be posted on TrulyOptimized.com with a revised effective date. Your continued use of our services after any update constitutes acceptance of the revised policy.
If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact:
Truly Optimized Coaching
Gold Vida Inc. / Stirling Made Inc.
London, Ontario, Canada
Email: [email protected]
Website: TrulyOptimized.com